The Information Superhighway - Strategic Alliances in Telecommunications and Multimedia (Hardcover)

Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	April 1996
First published:	1996
Authors:	Randall L. Carlson
Dimensions:	216 x 140 x 18mm (L x W x T)
Format:	Hardcover
Pages:	150
ISBN-13:	978-0-333-65064-6
Categories:	Books > Business & Economics > Business & management > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	0-333-65064-6
Barcode:	9780333650646

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