Originally founded in 1889 as a manufacturer of playing cards, this
book examines the history and political economic status of the
multinational consumer electronics and video game giant Nintendo.
This book offers a deeper examination into Nintendo as a global
media giant, with some of the industry’s best-selling consoles
and most recognizable intellectual property including Mario,
Pokémon, and Zelda. Drawing upon the theory of the political
economy of communication, which seeks to understand how
communication and media serve as key mechanisms of economic and
political power, Randy Nichols examines how Nintendo has maintained
its dominance in the global video game industry and how it has used
its position to shape that industry. This book argues that while
the company’s key figures and main franchises are important,
Nintendo’s impact as a company – and what we can learn from its
evolution – is instructive beyond the video game industry. This
book is perfect for students and scholars of media and cultural
industries, critical political economy of media, production
studies, and games studies.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Series: |
Global Media Giants |
Release date: |
October 2023 |
First published: |
2024 |
Authors: |
Randy Nichols
|
Dimensions: |
216 x 138mm (L x W) |
Pages: |
120 |
ISBN-13: |
978-0-367-46909-2 |
Categories: |
Books
Promotions
|
LSN: |
0-367-46909-X |
Barcode: |
9780367469092 |
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