'If you want to be inspired to build more sustainable
organizations, Deep Purpose should be your next read' Arianna
Huffington, Founder & CEO, Thrive Global 'Insightful,
practical, and timely' Adam Grant, #1 New York Times bestselling
author of Think Again and host of the TED podcast WorkLife 'Deep
Purpose points to the conversations we must have right now about
how to redefine the role of business in society, restore trust, and
enhance our license to operate ... Highly recommended' Paul Polman,
former CEO, Unilever -------------- Distinguished Harvard Business
School professor Ranjay Gulati takes readers inside some of the
world's most purposeful companies to understand the secrets to
their success Few business topics have aroused more skepticism in
recent years than the notion of corporate purpose, and for good
reason. Too many companies deploy purpose as a promotional vehicle
to make themselves feel virtuous and to look good to the outside
world. Some have only foggy ideas about what purpose is and
conflate it with strategy and other concepts like 'mission',
'vision' and 'values'. Even well-intentioned leaders don't
understand purpose's full potential and engage with it
half-heartedly and superficially. Having conducted extensive field
research and interviewed leadership at purpose-oriented companies
including Etsy, Lego and Microsoft, Ranjay Gulati reveals the fatal
mistakes leaders unwittingly make when attempting to implement a
reason for being. Moreover, he shows how companies can embed
purpose much more deeply, delivering impressive performance
benefits that reward customers, suppliers, employees, shareholders
and communities alike. To get this right, leaders must
fundamentally change not only how they execute purpose but also how
they conceive of and relate to it. They must practice what Gulati
calls deep purpose, furthering each organisation's reason for being
more intensely, thoughtfully and comprehensively than ever before.
As he argues, a deeper engagement with purpose can serve as a
radically new operating system, enhancing performance while also
delivering meaningful benefits to society. It's the kind of
inspired thinking that businesses - and the rest of us - urgently
need. --------------- 'Purpose isn't a "nice-to-have" in the
business world anymore. It's a "must-have". This comprehensive
guide breaks down why cultivating purpose isn't just the right
thing for businesses to do - it's the smart thing too.' Carmine Di
Sibio, Global Chairman and CEO, EY 'Many leaders today strive to
align purpose with financial success, but only a few succeed.
Gulati analyzes the tough challenges that leaders everywhere must
address if they are to save the planet while also delivering strong
profits.' Toshiaki Higashihara, Executive Chairman & CEO,
Hitachi, Ltd.
General
Imprint: |
Penguin Business
|
Country of origin: |
United Kingdom |
Release date: |
February 2022 |
Authors: |
Ranjay Gulati
|
Dimensions: |
234 x 153 x 24mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
304 |
ISBN-13: |
978-0-241-51340-8 |
Categories: |
Books
|
LSN: |
0-241-51340-5 |
Barcode: |
9780241513408 |
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