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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Managing Network Resources - Alliances, Affiliations, and Other Relational Assets (Paperback)
Loot Price: R2,048
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Managing Network Resources - Alliances, Affiliations, and Other Relational Assets (Paperback)
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Today's firms are increasingly embedded in networks of alliances
and other ties that influence their behavior and performance. In
this, his first book on the subject, Ranjay Gulati examines the
'network resources' that arise from these ties, how successful
firms manage these, and how they influence strategy, access to
material resources, and perceptions of a firm's legitimacy held by
key external parties such as investors and banks.
The book synthesises Gulati's influential work on network dynamics
from the last fifteen years, and presents the key findings from
this extensive body of research. Gulati's insights are important
for scholars, students, and practitioners interested in the
behavior of firms in an increasingly networked economy.
Ranjay Gulati is one of the leading theorists and researchers
studying alliances and networks, and has written widely on the
subject. His work has been published in leading academic journals
such as Administrative Science Quarterly, and in the Harvard
Business Review.
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