This edited collection is one of the few sociological and
anthropological studies of Halal markets. The chapters inquire into
the legal and religious aspects of Halal markets in non-Muslim
contexts or the countries where the label 'Halal' matters, and is
not taken for granted as it is the case in most of the Muslim world
where it is an accepted norm. In many countries, 'Halal' has become
a type of brand used to market food and cosmetic products. This is
an effective marketing strategy because it appeals directly to
Muslims, but also increasingly to non-Muslims who seek pure, fresh
products. In this case 'Halal' implies attributes similar to other
brands where quality and purity is guaranteed, such as Fair Trade,
Bio or organic in the US and Europe, but with the additional appeal
to prospective Muslim consumers that it satisfies Islamic norms.The
book consists of contributions on Halal economies in non-Muslim
societies dealing with such dilemmas as rational thinking and halal
philosophy within various fields of halal economy such as
regulation, production, marketing, service delivery and
consumption.
General
Imprint: |
Palgrave Macmillan
|
Country of origin: |
Switzerland |
Series: |
New Directions in Islam |
Release date: |
August 2023 |
First published: |
2023 |
Editors: |
Rano Turaeva
• Michael Brose
|
Dimensions: |
210 x 148mm (L x W) |
Format: |
Hardcover
|
Pages: |
240 |
Edition: |
1st ed. 2023 |
ISBN-13: |
978-3-03-118602-8 |
Categories: |
Books
|
LSN: |
3-03-118602-8 |
Barcode: |
9783031186028 |
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