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Health Communication and Sexual Health in India - Interpreting HIV and AIDS messages (Hardcover)
Loot Price: R3,966
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Health Communication and Sexual Health in India - Interpreting HIV and AIDS messages (Hardcover)
Series: Routledge Contemporary South Asia Series
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Over the past few years, ever since the advent of HIV and AIDS,
there has been increasing discussion of the concept of sexual
health. This upsurge is especially noticeable not only in the field
of health education and promotion but also in academic sources. The
recent discourse on sexual health is paralleled by an upsurge in
the debate on sexual rights. This book examines the social
construction of sexual health in India through an analysis of HIV
and AIDS messages. The broad objective of the chapters is to trace
the growth and evolution of the concept of sexual health from a
health communication perspective and to understand the role of the
state in determining its form and structure. The methodology used
includes comparative analysis of HIV and AIDS policies, document
analysis on HIV and AIDS, poster and short films analysis, in depth
and open-ended Interviews and case studies. The book shows that
Sexual Health is constructed in various modes in India. The models
that are elaborated are the Medical model that constructs HIV
scientifically and in terms of a compromised immune system; the
Epidemic model that identifies risk behaviours and transmission
routes and the Moralistic model. Social constructions of AIDS as
plague or punishment against society are advanced by moralists who
equate HIV with taboo social and sexual behaviour and the political
constructions highlights public health in the face of obstacles to
treatment and the delivery of services to people living with HIV.
Bringing together current research and discussions on the three
areas of policy, practices and theoretical perspectives related to
the use and social construction of sexual health through HIV and
AIDS communication approaches with specific reference to India,
this book will be of interest to academics in the field of health
communication, HIV and AIDS, and South Asian Studies.
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