HBR Guide to Building Your Business Case (HBR Guide Series) (Paperback)

Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders

General

Imprint:	Harvard Business Review Press
Country of origin:	United States
Series:	HBR Guide
Release date:	July 2015
Authors:	Raymond Sheen
As told to:	Amy Gallo
Dimensions:	228 x 126 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	149
ISBN-13:	978-1-63369-002-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	1-63369-002-4
Barcode:	9781633690028

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