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Mass Media Effects Research - Advances Through Meta-Analysis (Hardcover)
Loot Price: R5,388
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Mass Media Effects Research - Advances Through Meta-Analysis (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This distinctive collection offers a unique set of meta-analyses,
covering the breadth of media effects research. Editor Ray Preiss
and his colleagues brought together an all-star list of
contributors for this collection. Organized by theories, outcomes,
and mass media campaigns, the chapters included here offer
important insights on what current social science research reveals
about effects, addressing such topics as: the effects of
advertising on children and adolescents; the effects of
pornography; violent video games and aggression; and media use and
political involvement. The final section features thought-provoking
commentary from leading theorists. Making a significant and
singular contribution to the current media effects literature, Mass
Media Effects Research is an essential resource volume for
students, researchers, and graduate students in media effects,
media psychology, and mass communication and society.
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