Due to globalization, in the worldwide market position of the 21st
century, the pace of change in business practice is faster than
ever before. In recent past, most of the multinational
organizations are focusing on geographical diversification and
expanding their business all over the world. Geographical
diversification is a policy employed by large companies of locating
their procedures in different areas in order to decrease company
and operational menace. The current research focuses on how
geographical diversification is linked with business growth. For
this analysis research is focus on HSBC bank. By employing survey
technique, data are gathered from 100 employees of HSBC through
personally administrated questionnaire. After analyzing the data
results shows that geographical diversification is important for
business growth and expansion because if organizations can operate
across a vast range of continents they will be able to reach more
people to sell their products to. There is a more chance to
diversify the products and bring innovation in the product. The
study concludes that geographical diversification is one of the key
reasons for continuous business growth of HSBC.
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