Knowing what is the right thing to do is one thing. Bringing
yourself to do it is often quite another. This book is addressed to
those who ask, 'Why should I be moral?'. It explores strategies and
tactics for evoking moral responses from people, especially in
political contexts where so much is at stake.
A central theme is how rarely we need for people to act upon
unabashedly moral motives. For most purposes cold calculations of
self-interest, in some suitably extended sense, are all that is
really needed to induce people to behave as morality would require.
Reciprocity - the threat that others will do as they are done by -
will often suffice to make people behave fairly. Uncertainty - the
prospect of soon finding yourself in the position of the other - is
often enough to induce people to weigh impartially the interests of
all. However, there inevitably remains a subset of frightfully
vulnerable people whom others have no self-interested reasons not
to exploit. To secure decent treatment for them, we must appeal
directly and exclusively to people's sense of morality.
Robert Goodin explores these themes through the imaginative use
of anecdotes and examples in a way that will make this book a
treasury of political wisdom for academics, policymakers and
citizens alike.
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