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Re-Visioning Television - Policy, Strategy And Models For The Sustainable Development Of Community Television In South Africa (Paperback)
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Re-Visioning Television - Policy, Strategy And Models For The Sustainable Development Of Community Television In South Africa (Paperback)
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The introduction of a quality, accessible local television network
represents the final piece in post-apartheid South Africa's media
jigsaw. With legislation and policy now in place, the fitting of
the last piece is imminent. The race is now on to develop models
and fine-tune systems that will make the most powerfully democratic
tier of broadcast media sustainable, empowering and development
friendly. Free media and/or community media is anathema to
repressive governments around the world. In South Africa, by
contrast, community television is expected to play an important
role in job creation and skills development as well as contribute
to the strengthening of civil society, the promotion of
participative governance and the expression of the country's rich
linguistic and cultural heritage. This title, compiled by South
African experts in community broadcasting with the assistance of
many key figures in the sector, traces the two-decade campaign for
local-level television in South Africa. It highlights the
development of policy, reviews existing international models and
spells out the technical, financial and managerial challenges that
face this nascent sector.Policy-makers, community television
station managers and staff, development analysts and funders, media
academics and students, press officers, organisations wishing to
access local TV together with anyone interested in community media
in the developing world generally, and community television
specifically, will find this book important reading.
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