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Race and Gender in Electronic Media - Content, Context, Culture (Hardcover)
Loot Price: R4,440
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Race and Gender in Electronic Media - Content, Context, Culture (Hardcover)
Series: Electronic Media Research Series
Expected to ship within 12 - 17 working days
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This volume examines the consequences, implications, and
opportunities associated with issues of diversity in the electronic
media. With a focus on race and gender, the chapters represent
diverse approaches, including social scientific, humanistic,
critical, and rhetorical. The contributors consider race and gender
issues in both historical and contemporary electronic media, and
their work is presented in three sections: content, context
(audiences, effects, and reception), and culture (media industries,
policy, and production). In this book, the authors investigate,
problematize, and theorize a variety of concerns which at their
core relate to issues of difference. How do we use media to
construct and understand different social groups? How do the media
represent and affect our engagement with and responses to different
social groups? How can we understand these processes and the
environment within which they occur? Although this book focuses on
the differences associated with race and gender, the questions
raised by and the theoretical perspectives presented in the
chapters are applicable to other forms of socially-constructed
difference.
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