Fashion is a dynamic global industry that plays an important role
in the economic, political, cultural, and social lives of an
international audience. It spans high art and popular culture, and
plays a significant role in material and visual culture. This book
introduces fashion's myriad influences and manifestations. Fashion
is explored as a creative force, a business, and a means of
communication. From Karl Lagerfeld's creative reinventions of
Chanel's iconic style to the multicultural reference points of
Indian designer Manish Arora, from the spectacular fashion shows
held in nineteenth century department stores to the mix-and-match
styles of Japanese youth, the book examines the ways that fashion
both reflects and shapes contemporary culture. Using historical and
contemporary examples, it gives a clear understanding of how
fashion has developed since the renaissance, while raising
questions about its status, ethical credibility, and influence on
consumers. The book provides insight into the structure of the
fashion industry and how fashions are designed, promoted and
consumed, in relation to relevant historical, social and cultural
contexts. It is structured thematically, to look at the role and
development of designers, the growth of shopping and the different
businesses involved in making and selling fashionable clothes.
Fashion's relationship to the wider culture is also explored, by
considering its representation in art and collaborations between
designers and artists, the moral controversies surrounding fashion,
and attempts to produce ethical clothing, and the effects of
globalisation on the fashion trade. ABOUT THE SERIES: The Very
Short Introductions series from Oxford University Press contains
hundreds of titles in almost every subject area. These pocket-sized
books are the perfect way to get ahead in a new subject quickly.
Our expert authors combine facts, analysis, perspective, new ideas,
and enthusiasm to make interesting and challenging topics highly
readable.
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