Gender Considerations in Online Consumption Behavior and Internet Use (Hardcover)

The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one's actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men's health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Human and Social Aspects of Technology
Release date:	March 2016
Editors:	Rebecca English • Raechel Johns
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	214
ISBN-13:	978-1-5225-0010-0
Categories:	Books > Social sciences > Sociology, social studies > Gender studies > General Promotions
LSN:	1-5225-0010-3
Barcode:	9781522500100

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