How has Paris, the world's fashion capital, influenced Milan,
New York, and Tokyo? When did the Marlboro Man become a symbol of
American masculinity? Why do Americans love to dress down in
high-tech Lycra fabrics, while they wax nostalgic for quaint,
old-fashioned Victorian cottages?Fashion icons and failures have
long captivated the general public, but few scholars have examined
the historical role of business and commerce in creating the
international market for style goods. "Producing Fashion" is a
groundbreaking collection of original essays that shows how
economic institutions in Europe and North America laid the
foundation for the global fashion system and sustained it
commercially through the mechanisms of advertising, licensing,
marketing, publishing, and retailing.The collection reveals how
public and private institutions--from government censors in
imperial Russia to large corporations in the United States--worked
to shape fashion, style, and taste with varying degrees of success.
Fourteen contributors draw on original research and fresh insight
into the producers of fashion--advertising agents, architects,
corporate executives, department stores, designers, editors,
government officials, hairdressers, haute couturiers, and Web
retailers--in their bid for influence, acclaim, and shoppers'
dollars."Producing Fashion" looks to the past, revealing the
rationale behind style choices, while explaining how the interplay
of custom, invented traditions, and sales imperatives continue to
drive innovation in the fashion industries.
General
Imprint: |
University of PennsylvaniaPress
|
Country of origin: |
United States |
Series: |
Hagley Perspectives on Business and Culture |
Release date: |
April 2009 |
First published: |
2008 |
Editors: |
Regina Lee Blaszczyk
|
Dimensions: |
229 x 152 x 24mm (L x W x T) |
Format: |
Paperback
|
Pages: |
376 |
ISBN-13: |
978-0-8122-2066-7 |
Categories: |
Books
|
LSN: |
0-8122-2066-8 |
Barcode: |
9780812220667 |
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