Books > Language & Literature > Literature: history & criticism
|
Buy Now
Theory, Development, and Strategy in Transmedia Storytelling (Hardcover)
Loot Price: R4,134
Discovery Miles 41 340
|
|
Theory, Development, and Strategy in Transmedia Storytelling (Hardcover)
Series: Routledge Advances in Transmedia Studies
Expected to ship within 12 - 17 working days
|
This book explores transmedia dynamics in various facets of fiction
and nonfiction transmedia studies. Moving beyond the
presentation/definition of transmediality as a field of study, the
authors examine novel advancements in the theory, methodological
development, and strategic planning of transmedia storytelling.
Drawing upon a theoretical foundation grounded in Peircean
semiotics and reflected in the methodological approaches to fiction
and nonfiction transmedia projects, the chapters delve into diverse
case studies, such as The Handmaid's Tale and mega sporting events
like the Olympics and FIFA World Cup, that illustrate the
applications of our own methods and the implications of the logic
behind transmedia dynamics. Expanding upon their own scholarship,
the authors tackle the relevant topic of transmedia journalism, and
present new approaches to transmedia strategic planning around
educational initiatives in developing countries. The book is an
important reference for scholars and students of media studies,
education, journalism and transmedia, and those interested in
comprehending theory, methodological development, and strategic
planning of transmediality.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.