Books > Reference & Interdisciplinary > Communication studies > Research methods
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Designing Experiments for the Social Sciences - How to Plan, Create, and Execute Research Using Experiments (Paperback)
Loot Price: R3,221
Discovery Miles 32 210
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Designing Experiments for the Social Sciences - How to Plan, Create, and Execute Research Using Experiments (Paperback)
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"This book is a must for learning about the experimental
design-from forming a research question to interpreting the results
this text covers it all." -Sarah El Sayed, University of Texas at
Arlington Designing Experiments for the Social Sciences: How to
Plan, Create, and Execute Research Using Experiments is a
practical, applied text for courses in experimental design. The
text assumes that students have just a basic knowledge of the
scientific method, and no statistics background is required. With
its focus on how to effectively design experiments, rather than how
to analyze them, the book concentrates on the stage where
researchers are making decisions about procedural aspects of the
experiment before interventions and treatments are given. Renita
Coleman walks readers step-by-step on how to plan and execute
experiments from the beginning by discussing choosing and
collecting a sample, creating the stimuli and questionnaire, doing
a manipulation check or pre-test, analyzing the data, and
understanding and interpreting the results. Guidelines for deciding
which elements are best used in the creation of a particular kind
of experiment are also given. This title offers rich pedagogy,
ethical considerations, and examples pertinent to all social
science disciplines.
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