The Handbook of Service Innovation (Paperback, Softcover reprint of the original 1st ed. 2015)

Bringing together some of the world's leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organization's managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.

General

Imprint:	Springer London
Country of origin:	United Kingdom
Release date:	October 2016
First published:	2015
Editors:	Renu Agarwal • Willem Selen • Goeran Roos • Roy Green
Dimensions:	235 x 155 x 49mm (L x W x T)
Format:	Paperback
Pages:	842
Edition:	Softcover reprint of the original 1st ed. 2015
ISBN-13:	978-1-4471-7206-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	1-4471-7206-X
Barcode:	9781447172062

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!