Mixed Methods Perspectives on Communication and Social Media
Research addresses the need for a
discipline-cum-methodology-tailored book that navigates the current
research spectrum of communication and social media ("CommSocMed").
It examines contemporary and relevant issues that intertwine the
expansive spheres of CommSocMed. Authored by professionals with
extensive academic and in-depth research and industry experience,
the book highlights research-based themes that mirror qualitative
and quantitative methodologies vis-a-vis socio-cultural, political,
educational, and organisational issues and challenges. The first
two sections present the mutually interwoven disciplines of
CommSocMed where research works cover a comprehensive range of
designs such as narrative analysis, case study, recombinant
memetics, discourse analysis, visual semiotics, ethnography,
content analysis, feminist theory, descriptive-survey,
descriptive-correlational, model-building/testing, experimental,
and mixed methods. The third section is a concluding segment which
synthesises all the scholarly contributions in this volume. This
book will serve as an authoritative reference for mixed methods
research in CommSocMed and will be highly relevant reading for
academics, researchers, postgraduate students and undergraduates in
communication (for example, instructional communication, marketing
communication, organisational communication, political
communication, strategic communication), social media, and social
sciences.
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