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Crowdsourcing for Filmmakers - Indie Film and the Power of the Crowd (Hardcover)
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Crowdsourcing for Filmmakers - Indie Film and the Power of the Crowd (Hardcover)
Series: American Film Market Presents
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Whether you're a producer, screenwriter, filmmaker, or other
creative, you probably have a project that needs constant exposure,
or a product to promote. But how do you rise above the noise? In
Crowdsourcing for Filmmakers: Indie Film and the Power of the
Crowd, Richard Botto explains how to put crowdsourcing to use for
your creative project, using social media, networking, branding,
crowdfunding, and an understanding of your audience to build
effective crowdsourcing campaigns, sourcing everything from film
equipment to shooting locations. Botto covers all aspects of
crowdsourcing: how to create the message of your brand, project, or
initiative; how to mold, shape, and adjust it based on mass
response; how to broadcast a message to a targeted group and engage
those with similar likes, beliefs, or interests; and finally, how
to cultivate those relationships to the point where the message is
no longer put forth solely by you, but carried and broadcasted by
those who have responded to it. Using a wealth of case studies and
practical know-how based on his years of experience in the industry
and as founder of Stage 32-the largest crowdsourced platform for
film creatives-Richard Botto presents a comprehensive and hands-on
guide to crowdsourcing creatively and expertly putting your
audience to work on your behalf.
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Series: |
American Film Market Presents |
Release date: |
September 2017 |
First published: |
2018 |
Authors: |
Richard Botto
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Dimensions: |
229 x 152 x 24mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
284 |
ISBN-13: |
978-1-138-10713-7 |
Categories: |
Books >
Arts & Architecture >
Performing arts >
Films, cinema >
General
|
LSN: |
1-138-10713-1 |
Barcode: |
9781138107137 |
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