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Virus of the Mind - The New Science of the Meme (Paperback)
Loot Price: R552
Discovery Miles 5 520
You Save: R75
(12%)
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Virus of the Mind - The New Science of the Meme (Paperback)
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List price R627
Loot Price R552
Discovery Miles 5 520
You Save R75 (12%)
Expected to ship within 10 - 15 working days
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If you've ever wondered how and why people become robotically
enslaved by advertising, religion or cults, this is the book for
you. It's all because of 'mind viruses,' or 'memes,' and those who
understand how to plant them into other's minds. Virus of the Mind
is the first truly accessible book devoted to the science of
memetics, a controversial new field that transcends psychology,
biology, anthropology, and cognitive science. Memetics is the
science of memes, the invisible but very real DNA of human society.
Richard Brodie builds on the work of scientists Richard Dawkins,
Douglas Hofstadter, Daniel Dennett and others who have become
fascinated with memes and their potential impact on our lives. But
Richard goes beyond science and dives into the meat of the issue:
is the emergence of this new science going to have an impact on our
lives like the emergence of atomic physics did in the Cold War? He
would say the impact will be at least as great. While atomic bombs
affect everybody's life, viruses of the mind touch lives in a more
personal and more pernicious way. Mind viruses have already
infected governments, educational systems and inner cities, leading
to some of the most pervasive and troublesome problems of society
today: youth gangs, the welfare cycle, the deterioration of public
schools and ever growing government bureaucracy. Viruses of the
mind are not a future worry: they are here with us now and are
evolving to become better and better at their job of infecting us.
The recent explosion of mass media and the internet has made the
earth a prime breeding ground for viruses of the mind. Will there
be a mental plague? Will only some of us survive with our free will
intact? Richard Brodie weaves together science, ethics and current
events as he raises these and other very disturbing questions about
memes.
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