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Meanings of Audiences - Comparative Discourses (Hardcover)
Loot Price: R4,143
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Meanings of Audiences - Comparative Discourses (Hardcover)
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In today's thoroughly mediated societies people spend many hours in
the role of audiences, while powerful organizations, including
governments, corporations and schools, reach people via the media.
Consequently, how people think about, and organizations treat,
audiences has considerable significance. This ground-breaking
collection offers original, empirical studies of discourses about
audiences by bringing together a genuinely international range of
work. With essays on audiences in ancient Greece, early modern
Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary
Egypt, Bengali India, China, Taiwan, and immigrant diaspora in
Belgium, each chapter examines the ways in which audiences are
embedded in discourses of power, representation, and regulation in
different yet overlapping ways according to specific
socio-historical contexts. Suitable for both undergraduate and
postgraduate students, this book is a valuable and original
contribution to media and communication studies. It will be
particularly useful to those studying audiences and international
media.
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