Retail Buying - From Basics to Fashion (Paperback, 4th Revised edition)

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.

General

Imprint:	Fairchild Books
Country of origin:	United Kingdom
Release date:	September 2012
First published:	July 2012
Authors:	Richard Clodfelter
Dimensions:	235 x 187 x 37mm (L x W x T)
Format:	Paperback
Pages:	546
Edition:	4th Revised edition
ISBN-13:	978-1-60901-277-9
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Promotions
LSN:	1-60901-277-1
Barcode:	9781609012779

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