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Cities and the Creative Class (Paperback, New Ed)
Loot Price: R923
Discovery Miles 9 230
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Cities and the Creative Class (Paperback, New Ed)
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In the seven essays of Cities and the Creative Class - four of
which have been previously published - Richard Florida outlines how
certain cities succeed in attracting members of the creative class.
This class, roughly speaking, is composed of the millions of people
who work in information-age economic sectors and in industries
driven by innovation and talent. Cities that succeed, Florida
argues, are those that are able to attract and retain creative
class members. They don't do this through the traditional
strategies of tax incentives, suburban housing developments, and
loose regulation, though - creative class members don't care about
that. Rather, they care about amenities and tolerance and are hence
drawn to cities with thriving bohemias and large gay populations.
It is no coincidence, Florida argues, that places like Austin and
San Francisco are at the forefront of the new US economy - they
play up their bohemian edge and their tolerance. Cities like
Detroit, in contrast, won't stand a chance unless they can become a
magnet for the new class. To prove his point, Florida has amassed a
wealth of data, including gay and bohemian indices for cities.
economy and the presence of these subcultures. In contrast to
Florida's earlier book, Cities and the Creative Class provides a
more academic explanation of why this has occurred, focusing in
particular on the economic geography of place. It also lays out
what cities need to do to have a chance at success. The book's
structure is a logical progression, moving from a general
political-economic theory of the creative class to a discussion of
the components of success to, finally, places themselves. Florida
closes the book with a prescriptive chapter on a specific place and
the path it should follow - present day lower Manhattan.
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