Books > Business & Economics > Economics
|
Buy Now
Misbehaving - The Making of Behavioural Economics (Paperback)
Loot Price: R286
Discovery Miles 2 860
You Save: R62
(18%)
|
|
Misbehaving - The Making of Behavioural Economics (Paperback)
(1 rating, sign in to rate)
List price R348
Loot Price R286
Discovery Miles 2 860
You Save R62 (18%)
Expected to ship within 9 - 15 working days
|
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS
Shortlisted for the Financial Times and McKinsey Business Book of
the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD
books of the year From the renowned and entertaining behavioural
economist and co-author of the seminal work Nudge, Misbehaving is
an irreverent and enlightening look into human foibles. Traditional
economics assumes that rational forces shape everything.
Behavioural economics knows better. Richard Thaler has spent his
career studying the notion that humans are central to the economy -
and that we're error-prone individuals, not Spock-like automatons.
Now behavioural economics is hugely influential, changing the way
we think not just about money, but about ourselves, our world and
all kinds of everyday decisions. Whether buying an alarm clock,
selling football tickets, or applying for a mortgage, we all
succumb to biases and make decisions that deviate from the
standards of rationality assumed by economists. In other words, we
misbehave. Dismissed at first by economists as an amusing sideshow,
the study of human miscalculations and their effects on markets now
drives efforts to make better decisions in our lives, our
businesses, and our governments. Coupling recent discoveries in
human psychology with a practical understanding of incentives and
market behaviour, Thaler enlightens readers about how to make
smarter decisions in an increasingly mystifying world. He reveals
how behavioural economic analysis opens up new ways to look at
everything from household finance to assigning faculty offices in a
new building, to TV quiz shows, sports transfer seasons, and
businesses like Uber. When economics meets psychology, the
implications for individuals, managers and policy makers are both
profound and entertaining.
General
Imprint: |
Penguin Books
|
Country of origin: |
United Kingdom |
Release date: |
April 2016 |
Authors: |
Richard H. Thaler
|
Dimensions: |
198 x 129 x 26mm (L x W x T) |
Format: |
Paperback
|
Pages: |
415 |
ISBN-13: |
978-0-241-95122-4 |
Categories: |
Books >
Business & Economics >
Economics >
General
|
LSN: |
0-241-95122-4 |
Barcode: |
9780241951224 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.