Satisfaction: A Behavioral Perspective on the Consumer - A Behavioral Perspective on the Consumer (Hardcover, 2nd edition)

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2010
First published:	2010
Authors:	Richard L. Oliver
Dimensions:	246 x 174 x 31mm (L x W x T)
Format:	Hardcover
Pages:	544
Edition:	2nd edition
ISBN-13:	978-0-7656-1770-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-7656-1770-6
Barcode:	9780765617705

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