Ability and skill are important, but they are not everything.
Equally important is how you communicate yourself--your
competencies and achievements--to others. Teacher and consultant
Richard Picardi takes a long, thoughtful look at the things we all
need to understand in order to allow our ideas to be heard and
understood in today's noisy, hotly competitive organizations. He
covers not just the skills of putting your ideas, recommendations,
and analyses in writing, but also the other way in which effective
communication is accomplished: nonverbally. He shows you the
internal and external roadblocks to effective communication and how
to break through them.
In Part I, Picardi analyzes the nature of verbal and nonverbal
communication. He shows how to recognize and remove internal and
external barriers to effective communication and create messages
that get the results you want. He then focuses on the specific
goals of business communication, showing how the concept of change
interacts with all forms of communication--in fact, how change is
implicit in them. Picardi lays out the elements of organization
that are essential in creating reader-based messages, then explains
how to compose the clear, forceful sentences and paragraphs to
express them. Later, in Part III, he presents his system of text
boxes, showing how to write typical business memos and letters,
using direct and indirect patterns of writing to demonstrate
different types of messages you want to communicate, and ends with
a systematic method to revise and improve upon first drafts. He
goes on to apply the principles of reader-based communication,
effective organization, and clear expression to proposal and report
writing. He shows how proposals differ from reports and how to
write both effectively. For training and development specialists,
the book provides the material you need to teach these skills to
others.
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