Over the past two decades, private label food products have grown
steadily in sales and often directly compete for market share with
national brands. This competition lowers prices and increases
product choices for consumers. This report analyzes the
relationship between private label and national brand product
prices and in-store promotions for two major U.S. grocery store
chains during the 2007-2009 recession and the year following the
recession (2010). Retailers promote private label products (offer
price discounts) strategically in response to national brand
pricing promotions to protect private label market share during
national brand promotions. However, the extent of the retailer
response varies widely across supermarket departments and is also
affected by both the density of food stores and the market share of
supercenters within a market area. These findings hold true
regardless of the state of the economy, although the magnitude of
the interaction between national brands and private labels differs
in times of recession and recovery.
General
Imprint: |
Bibliogov
|
Country of origin: |
United States |
Release date: |
August 2012 |
First published: |
August 2012 |
Authors: |
Richard Volpe
|
Dimensions: |
246 x 189 x 2mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
34 |
ISBN-13: |
978-1-249-31286-4 |
Categories: |
Books >
Social sciences >
Politics & government >
General
|
LSN: |
1-249-31286-8 |
Barcode: |
9781249312864 |
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