Advertising on public transport in the UK has been common practice
since the early days of the horse-drawn bus. Vehicle sides were a
good means of advertisers' products being seen across cities and
towns and brought in additional income to operators. The
traditional side and rear ads became more ambitious over the years
- not just featuring commercial products but bus company
promotional material too. In the 1960s the use of all-over
advertising buses became popular. Traditionally these were
hand-painted with incredible detail and many are now considered to
be mini works of art. In more recent years, painting by hand has
been replaced by wrapped vinyls and some campaigns last only a
matter of weeks. There have also been experiments with illuminated
and digital scrolling messages. In this colourful photographic
journey, Richard Walter provides a glimpse of some of the most
memorable all-over adverts in Edinburgh, London and a variety of
other locations throughout the UK and Ireland, featuring some of
the more bizarre examples that maybe seemed like a good idea at the
time.
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