Get your business off the ground with a killer brand and get the
sales you want!
It's a great time to be an independent retailer! Whether you're
a novice or seasoned professional, this practical how-to guide
shows you how to start and run your business in today's marketplace
-- from your original dream and the day-to-day operations to
establishing a connection with customers and increasing your sales,
both on the Web and at a brick-and-mortar shop.
Get lessons from real-life experience -- the author shares his
expertise in retail business (from his mistakes to his triumphs)
and reveals what it takes to be successful
Master all the basics of launching and growing a retail business
-- from writing a business plan and finding a great location to
hiring and keeping great staff
Meet and exceed the expectations of today's consumer -- discover
how to create positive shopping experiences, provide top-notch
customer service, and earn customer loyalty
Spread the word without going broke -- find out how to
differentiate your business, generate word-of-mouth advertising,
and plan effective sales and promotions
Bonus CD Includes
Forms, templates, and samples to simplify your business, from
managing employees and inventory to tracking financial performance,
creating sales and marketing tools, and adding signage to your
store
See the CD appendix for details and complete system
requirements.
Open the book and find:
The 10 keys to retailing success
How to design stores that work
Where and how to buy merchandise
The best ways to make your business memorable
Expert tips for building your Web site and selling online
Advice for handling legal and accountingissues
In-the-trenches, proven management practices
A crash course in the art of selling
General
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