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Books > Business & Economics > Economics > International economics > International trade
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The Internationalization of Small to Medium Enterprises - The Interstratos Project (Hardcover)
Loot Price: R4,411
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The Internationalization of Small to Medium Enterprises - The Interstratos Project (Hardcover)
Series: Routledge Advances in Management and Business Studies
Expected to ship within 12 - 17 working days
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This volume is a product of the Interstratos project which brought
together research teams from across Europe to study the strategic
behaviour of small and medium-sized industrial firms, the
determinants of their behaviour, and the impact on performance. The
book uses information from annual surveys of companies in Europe
during the period spanning the formation of a single European
market. It addresses issues affecting small businesses such as
marketing, entrepreneurship, export strategies and the single
market, on an international basis. The book also contains detailed
case studies of individual countries including The Netherlands,
Finland, Switzerland and the UK.
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