This book is not simply the best book on the remarkable phenomenon
of today's ethical consumer. It is a gift of advice and insight,
from the people that know best, to the cause of tomorrow. Many of
the writers deserve the plaudits of being pioneers of a new
consumer movement. These are the issues of our time' - "Ed Mayo,
Chief Executive of the UK's National Consumer Council (NCe
"
Who are ethical consumers and why are they on the rise? Leading
the way towards answering this question, The Ethical Consumer is an
indispensable introduction to the subject. Exploring areas like
boycotts and fair trade projects, it gathers together the diverse
experiences of scholars, campaigners and business practitioners
from the international community.
The chapters in this book explore:
- ethical consumer behaviours, motivation and narratives
- the social, political and theoretical contexts in which
ethical consumers operate
- the responsibilities of businesses and the effectiveness of
ethical consumer actions
Contributions are informed by a broad range of research methods,
from case studies, focus groups to surveys and interviews.
The text is of interest to business related graduates,
undergraduates and their tutors on courses relating to consumption.
It will also be relevant to academics in other disciplines, as well
as to politicians, producers, practitioners, campaigners and not
least consumers.
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