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The 2016 US Presidential Campaign - Political Communication and Practice (Paperback, 1st ed. 2017)
Loot Price: R938
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The 2016 US Presidential Campaign - Political Communication and Practice (Paperback, 1st ed. 2017)
Series: Political Campaigning and Communication
Expected to ship within 9 - 15 working days
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This volume focuses on the 2016 Presidential campaign from a
communication perspective, with each chapter considering a specific
area of political campaign communication and practice. The first
section includes chapters on the early candidate nomination
campaigns, the nominating conventions, the debates, political
advertising and new media technologies. The second section provides
studies of critical topics and issues of the campaign to include
chapters on candidate persona, issues of gender, wedge issues and
scandal. The final section provides an overview of the election
with chapters focusing on explaining the vote and impact of new
campaign finance laws and regulations in the 2016 election. All the
contributors are accomplished scholars in their areas of analysis.
Students, scholars and general readers will find the volume offers
a comprehensive overview of the historic 2016 presidential
campaign.
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