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Political Campaign Communication in the 2016 Presidential Election (Paperback)
Loot Price: R346
Discovery Miles 3 460
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Political Campaign Communication in the 2016 Presidential Election (Paperback)
Series: Communication, Media, and Politics
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Loot Price R346
Discovery Miles 3 460
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R366
Discovery Miles: 3 660
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The 2016 presidential campaign gave us an election that broke with
many accepted practices and introduced new concepts to campaign
communication. Providing a clear understanding of the strategic
decisions made and tactical communication practices used in
contemporary political campaigns, the updated eighth edition adds
an exploration of the primaries, the conventions, and the debates
of the tumultuous 2016 election. The update covers key issues
including candidate surfacing, the changing role of advertising,
social media, journalism and fake news, and issues of gender. With
concepts like "fake news" and "alternative facts," the 2016
campaign brought students of political campaign communication into
uncharted territory. This updated eighth edition of a much loved
text provides an essential overview of the 2016 presidential
campaign that no course should be without.
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