The tenth edition of Political Campaign Communication: Principles
and Practices provides a clear and thorough survey of the strategic
decisions vital to the success of contemporary political campaigns.
The authors draw on a host of examples involving political
campaigns at local, statewide, and national levels to illustrate
all aspects of campaign communication, from forms of public address
to buttons, yard-signs, and billboards, to traditional media and
the use of internet and social media platforms. Throughout the
volume they draw on communication theories to clearly explain
contemporary political campaign practices. Updated to reflect most
recent practices and events from the 2020 presidential campaign,
the book also considers journalistic practices and ethical
considerations of today. Features of the tenth edition: Updates to
reflect data on the 2020 election cycle Updated and expanded
discussion of social media platforms and practices New art and
graphics program to engage students and increase information
retention Expanded discussion of the history, practice, and state
of journalism today New chapter on local campaigns
General
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