"Recreation, Event, and Tourism Businesses" Start-Up and
Sustainable Operations uncovers the keys to business success in the
commercial recreation, event, and tourism sector--one of the
fastest-growing segments in the tourism and recreation industry.
Until now, students, professors, and professionals interested in
this growing industry have been limited to general business or
basic recreation texts. With "Recreation, Event, and Tourism
Businesses," Robert E. Pfister and Patrick T. Tierney have combined
their expertise both as business owners and professors to offer a
comprehensive and industry-specific textbook and step-by-step guide
for business start-up.
Written from both entrepreneurial and operations management
perspectives, the book provides a practical overview of the
recreation, event, and tourism (RET) field and the business
planning process. A new conceptual model of the RET industry is
presented and related to existing models. It explains how the
industry works and examines the key components of commercial RET
businesses. It also describes how companies are started, operated,
and managed, including information on service issues, risk
management, finance, and marketing. It provides examples of how RET
businesses can be operated in a more sustainable, environmentally
friendly manner. Many of the topics covered in this book are key
learning components for people wishing to obtain certification as a
commercial recreation professional from organizations such as the
Resort and Commercial Recreation Association and Meeting
Professionals International.
"Recreation, Event, and Tourism Businesses "provides students
with practical business concepts and content that link to the core
principles of the RET field so they'll be professionally prepared
to deliver appropriate services. They'll explore contemporary
management practices while discovering the diverse career
opportunities available in the RET industry. The following are
other student-friendly features:
- Tech Applications describe various specialized technologies
and their applications to the RET industry.
- Multinational case studies provide detailed analysis of
recreation businesses, with discussions of start-up, services
provided, marketing, revenues and costs, management challenges, and
future plans.
- Green Tips provide practical suggestions for making specific
elements of an RET business more environmentally responsible.
- Spotlight On sections highlight the profiles of successful
entrepreneurs and their locations, backgrounds, and professional
advice or plans for the future.
- Online Student Resource includes supplemental information,
business plan worksheets, activities, references, and Web sites
that students can use to further explore ideas in the text.
"Recreation, Event, and Tourism Businesses "also presents new
professionals and potential business owners with clear,
easy-to-read directions for developing and writing a business plan.
A student or entrepreneur can use chapters in the book to develop
sections of a business plan as a semester-long project or a serious
business endeavor. The book's business profiles and case studies
serve as examples to follow when working on the plan and help
readers gain insight into how businesses are planned, started, and
funded. It lays out important strategies for starting a business
and shares best practices based on successful RET businesses. The
authors also share advanced management and marketing strategies
based on their experience as business owners. The key concepts of
liability, marketing, finance, and operational standards are not
simply academic concepts but practices honed by the authors'
20-plus years of experience in operating recreation and tourism
businesses.
A unique feature of the book is documenting and demonstrating
how recreation, event, and tourism businesses can move toward a
more environmentally and socially sustainable future. While it does
include discussions of the traditional meaning of sustainability,
generating sufficient profit to propel growth, it also presents the
modern evolving concept of "triple bottom-line" accounting. It
describes the need to consider environmental and social
sustainability factors as well as profit when evaluating the
success of the firm, and it explains how to include these
considerations in the evaluation process. It also shows how
environmental management, green business practices, and green
technology are important for RET businesses. Green Tips throughout
the book offer guidance in environmentally friendly and sustainable
business practices. The book presents examples of how expenditures
in green technology and practices can produce short- and long-term
financial gains. Topics include green building certification, leave
no trace principles, and operating carbon neutral. Finally, it
shows how an RET business can measure its progress in a
sustainability report.
"Recreation, Event, and Tourism Businesses" Start-Up and
Sustainable Operations provides a comprehensive view of the
industry, offering new insights for current practitioners and
thorough preparation for students seeking careers in the
recreation, event, and tourism industry. With its specific focus,
it is the only text for current RET theories and practical
management applications. Entreprenuers and employees alike will
find this practical guide offers the business knowledge, practical
tips, resources, and valuable insights to guide their careers in
the exciting and rewarding recreation, events, and tourism
industry.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(3)
