View the Table of Contents.
Read the Introduction.
"(Wright and Smith) have written a remarkably lucid and
elegantly organized history that keeps the major themes in view,
even while discussing the minutiae of crafting and marketing
various new insurance products or of managing the firm and its
investment portfolio. As the authors themselves point out, the
history of life insurance has not attracted much serious
scholarship or inspired writing. Fortunately, Mutually Beneficial
has both. It integrates the Guardian's career into a wider account
of the American life-insurance business and American economic
history more generally, and it manages to do so with a light
touch."
--Geoffrey Clark, "Harvard Business History Review"
"(Mutually Beneficial is), without doubt, a major contribution
to the economics and history of life insurance in the twentieth
century. Wright and Smith have provided, for example, the most
comprehensive account yet of product development, and the section
on investment strategies is also important. In sum this will make a
fine addition to the library of insurance historians, and to
financial and business historians more generally."
--Robin Pearson, "Accounting, Business & Financial History"
"The matieral is well documented. The authors have produced a
nonvanity company history that goes behind the scenes to describe
the company's corporate culture and policies and provide a
explanation of how ethical and business precepts have led to
consistent profitability."
--"Enterprise & Society"
Mutually Beneficial tells the story of the evolution of The
Guardian Life Insurance Company of America, one of the most
important life and health insurers inthe history of the U.S.
economy and life insurance industry. Relying on exclusive access to
the company's archives, interviews with its current executive
officers, the public record, and scholarly articles and monographs,
Robert E. Wright and George David Smith provide a strategic
analysis of Guardian, from its founding to its standing in the
insurance world today.
Mutually Beneficial also describes the origin of Guardian's
distinctive approach to business-its corporate culture and
policy-and how these principles flow from the ethical and business
precepts of its founders. By rigorously attending to its
policyholders as a matter of practice as well as principle,
Guardian has long been one of the most consistently profitable life
insurance firms as measured by return on net wealth. This unique
history will be of interest to anyone in the insurance business, as
well as financial and economic professionals.
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