Why do women start their own businesses? Is it solely because they
are searching for financial success, or for other reasons? On the
basis of detailed interviews with a number of women who have
started their own businesses, this book, first published in 1985,
reveals the significance of factors that are directly related to
women's experiences at home, at work, and in the wider society. The
author's analysis shows how business start-up enables many women,
but not all, to achieve forms of economic and social independence
that they would not otherwise enjoy. Further, they illustrate ways
in which business proprietorship has a wide variety of effects upon
individuals, and upon their personal relationships and life styles.
They refute the notion of a single entrepreneurial experience and
argue that the causes and consequences of business start-up are
highly conditioned by the extent to which women are committed to
traditionally prescribed roles and to profitability. The findings
of this book will have important implications for the formulation
of small business policies. It will also be of particular value to
those interested in women's studies and small business management.
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