In many discussions of globalization and growth, attention focuses
on Asia, notably China, South Korea, and India. In contrast, 'Can
Latin American Firms Compete?' looks at business developments in
another key emerging market region, Latin America. It examines the
success and failure that Latin American firms have met with, in
their own markets and elsewhere in the world, the reasons behind
these outcomes, and these firms' future prospects. Including
contributions from leading international experts on business in
Latin America, the book draws on concepts from organization theory,
industrial organization, economics, marketing, sociology, and
political science. It includes sections on broad themes of
competitiveness in Latin America, micro-level strategies of firms
in specific sectors, the competitiveness of firms in specific
countries, and competing in emerging markets. Cases examined range
in size and sector, and include some of the largest firms in Latin
America, such as as Embraer in Brazil, Quinenco (Luksic) in Chile,
Techint in Argentina, Grupo Carso in Mexico, Cisneros in Venezuela,
and Grupo Empresarial Antioqueno in Colombia. This well-informed
book will be essential reading for academics, policy-makers, and
those with a serious interest in business development in Latin
America.
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