This new edition combines the best principles and examples of the
past with those of contemporary practice. Its thorough coverage of
concepts, approaches, and techniques concentrates on the key media
formats of commercials; news and sports; documentaries; reality
programs; talk shows; interviews; music programs; corporate,
educational, and children's formats; and drama and sitcoms. New
material on social media allows today's students to understand the
continued importance of clear writing and shows them how their
digital skills can transfer to career opportunities.
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