Since the middle of the eighteenth century, elections for public
office in the United States have generated significant popular
interest. Many accounts from that time to the present have
documented the widespread participation and enthusiasm generated by
the quest for voter approval. But until now, no one has attempted a
comprehensive, comparative history of American electioneering.
Historian Robert J. Dinkin does just this in a pathbreaking study
that shows how campaigning evolved from the simple forms of earlier
days to the complex, expensive races of the present day.
Dinkin discusses the changing nature of vote-getting techniques
during the past 250 years. He covers state and local elections as
well as national campaigns and the different practices common to
each type of election. He demonstrates how a changing social
structure influenced American politics, and, as a result, changed
elections, candidates, and campaign techniques. Among the
influences Dinkin considers are increased competition, the role of
political factions and parties, the use of souvenir paraphernalia,
and the impact of technology and the media. As the first book of
its kind, this new work will be welcomed by scholars and students
of American history and politics.
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