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I.T. in Retailing - Application of Information Technology and Corporate Models in Retailing (Paperback, Softcover reprint of the original 1st ed. 1989)
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I.T. in Retailing - Application of Information Technology and Corporate Models in Retailing (Paperback, Softcover reprint of the original 1st ed. 1989)
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Retailing today is one of the largest, most buoyant and most
competitive market sectors. The large, medium and small retailers,
providers of systems are the major players in this market. The
exploitation of information technology and the use of quantitative
corporate models are emerging as key factors in determining the
strength and effectiveness of marketing plans and support
logistics. Many major retailers have developed considerable
in-house expertise in this area and many hard ware manufacturers
and systems houses have created special divisions to provide
turn-key installations, products and services in order to exploit
these opportunities. However, in the research leading up to the
seminar on which this book is based, a number of important gaps in
retailer useage of systems were noted. While many retailers,
including the large multiples, had very sophisticated electronic
point of sales devices, the information that was available was not
being used to plan effective marketing and selling strategies, nor
yet to plan for growth. In the medium and smaller companies there
was still concern whether electronic point of sales were cost
effective for them or whether being without such aids put them at a
grave disadvantage vis-a-vis their larger competitors.
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