A new era of political power has arrived, one in which the
social media forces of Facebook, YouTube, and Twitter indisputably
play a larger role in the political process. In this revised and
expanded edition of Political Communication: The Manship School
Guide, edited by Robert Mann and David D. Perlmutter, contributors
discuss technological changes in the context of studies and
techniques that remain unchallenged, resulting in a truly
comprehensive manual of the world of political communication.
This shift in communication began with Howard Dean's social
media interaction between voters and candidates. Later, Barack
Obama redefined these techniques during his march to the White
House. This intriguing development in political campaigns focuses
the impact of social media on political consultation and
communication, and this volume provides an up-to-date and peerless
guide to the events, methods, technologies, venues, theories, and
applications of political dialogues.
More than just a how-to primer, this new edition also expertly
explains the process behind the political engine. Political
Communication: The Manship School Guide includes individual essays
that tackle the growing myths revolving around politics, such as
the political money-monster and the "Mr. Smith Goes to
Washington"--candidate fantasy.
Twenty-seven chapters from a variety of contributors --
including academics, journalists, and political professionals --
provide insightful, astute, and critical essays for a deeper
understanding of political communication and the many roles the
public has played in twenty-first-century politics.
With this second edition, Political Communication: The Manship
School Guide offers readers a valuable resource that clarifies the
confusing world of politics.
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