Seeking a New Majority - The Republican Party and American Politics, 1960-1980 (Hardcover, New)

"Seeking a New Majority" assembles an international group of scholars to move beyond the ideas and activities of party leaders who have hitherto received the bulk of historical attention. It illuminates how the Republican Party expanded its regional base, especially in the South, appealed to new constituencies ranging from blue-collar workers to Christian fundamentalists, and enhanced the political appeal of conservatism. It also examines how Republicans engaged in a remarkable organizational and intellectual mobilization to challenge Democratic Party dominance--in search of a new majority.

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