The rise of the Republican Party from its mid-twentieth-century
minority status between 1960 and 1980 had a profound impact on
American politics that is still being felt in the second decade of
the twenty-first century. The GOP would move to the right in its
pursuit of electoral ascendancy, but considerable debate within the
party surrounded this shift and its success was far from certain.
Ultimately, however, this development would culminate in the
transformational election of Ronald Reagan as president in 1980.
"Seeking a New Majority" assembles an international group of
scholars to move beyond the ideas and activities of party leaders
who have hitherto received the bulk of historical attention. It
illuminates how the Republican Party expanded its regional base,
especially in the South, appealed to new constituencies ranging
from blue-collar workers to Christian fundamentalists, and enhanced
the political appeal of conservatism. It also examines how
Republicans engaged in a remarkable organizational and intellectual
mobilization to challenge Democratic Party dominance--in search of
a new majority.
General
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