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The Promiscuity of Network Culture - Queer Theory and Digital Media (Paperback)
Loot Price: R1,443
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The Promiscuity of Network Culture - Queer Theory and Digital Media (Paperback)
Series: Routledge Studies in New Media and Cyberculture
Expected to ship within 12 - 17 working days
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Liking, sharing, friending, going viral: what would it mean to
recognize these current modes of media interaction as promiscuous?
In a contemporary network culture characterized by a proliferation
of new forms of intimate mediated sociality, this book argues that
promiscuity is a new standard of user engagement. Intimate
relations among media users and between users and their media are
increasingly structured by an entrepreneurial logic and put to work
for the economic interests of media corporations. But these
multiple intimacies can also be understood as technologies of
promiscuous desire serving both to liberalize mediated social
connection and to contain it within normative frames of value.
Payne brings crucial questions of gender, sexuality, intimacy, and
attention back into conversation with recent thinking on network
culture and social media, identifying the queer undercurrents of
these current media dynamics.
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