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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Social Comprehension and Judgment - The Role of Situation Models, Narratives, and Implicit Theories (Paperback)
Loot Price: R1,855
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Social Comprehension and Judgment - The Role of Situation Models, Narratives, and Implicit Theories (Paperback)
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Written by one of the foremost authorities in social cognition,
Social Comprehension and Judgment examines how people process
information encountered in their everyday lives. In the book, Dr.
Wyer proposes a new theory about the way in which information
acquired in everyday life is comprehended and represented in
memory, and how it is later used as a basis for judgments and
decisions. A major emphasis throughout is on the construction and
use of narrative representations of knowledge and the way that
visual images influence the comprehension of these narratives and
the judgments based on them. The role of affective reactions in
this cognitive activity is also discussed. Social Comprehension and
Judgment is divided into three sections. Part I provides a
conceptual overview by outlining the general theoretical framework
focusing on assumptions about the storage and retrieval of
information and reviews recent research on the impact of knowledge
accessibility on judgments and decisions. Part II deals with the
comprehension of information, and examines the role of these
processes in impression formation, persuasion, and responses to
humor. Part III describes the inferences that are based on
information conveyed in social situations. This book is ideal for
advanced students and researchers interested in the areas of social
cognition or social information processing.
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