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Learning From Las Vegas (Hardcover, facsimile edition)
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Learning From Las Vegas (Hardcover, facsimile edition)
Series: Learning From Las Vegas
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A fascimile edition of the long-out-of-print large-format edition
designed by design icon Muriel Cooper. Upon its publication by the
MIT Press in 1972, Learning from Las Vegas was immediately
influential and controversial. The authors made an argument that
was revolutionary for its time-that the billboards and casinos of
Las Vegas were worthy of architectural attention-and offered a
challenge for contemporary architects obsessed with the heroic and
monumental. The physical book itself, designed by MIT's iconic
designer Muriel Cooper, was hailed as a masterpiece of modernist
design, but the book's design struck the authors as too monumental
for a text that praised the ugly and ordinary over the heroic and
monumental. The MIT Press published a revised version in 1977-a
modest paperback that the authors felt was more in keeping with the
argument of the book-and the original Cooper-designed book fell out
of print and became a highly sought-after collectors' item; it now
sells for thousands of dollars in the rare book market, while the
author-redesigned paperback has remained continuously in print at a
price affordable to students. Now, decades after the original
hardcover edition sold out, the MIT Press is publishing a facsimile
edition of the original large-format Cooper-designed edition of
Learning from Las Vegas, complete with translucent glassine wrap.
This edition also features a spirited preface by Denise Scott
Brown, looking back on the creation of the book and explaining her
and Robert Venturi's reservations about the original design.
Learning from Las Vegas begins with the Las Vegas Strip and
proceeds to "Ugly and Ordinary Architecture, or the Decorated
Shed," on symbolism in architecture and the iconography of urban
sprawl. As Scott Brown says in her introduction, the book "upended
sacred cows ... would not bad-mouth bad taste, and redefined
architectural research."
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