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Socio-Cultural Mobility and Mega-Events - Ethics and Aesthetics in Brazil's 2014 World Cup (Hardcover)
Loot Price: R2,637
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Socio-Cultural Mobility and Mega-Events - Ethics and Aesthetics in Brazil's 2014 World Cup (Hardcover)
Series: Routledge Advances in Sociology
Expected to ship within 12 - 17 working days
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In June 2014, Brazil opened the twentieth FIFA World Cup with a
spectacular ceremony. Hosting the World Cup was a strategic
developmental priority for Brazil: mega-events such as these allow
the country to be ranked amongst the world's political and economic
leaders, and are supposed to propel the country to its own unique
modernity. But alongside the increased media attention and
publicity, came accusations of governmental 'corruption' and
overspending. In Socio-Cultural Mobility and Mega-Events, Tzanelli
uses Brazil's 2014 World Cup to explore how mega-events articulate
socio-cultural problems. Critically examining the aesthetics and
ethics of mobilities in the mega-event, this book explores these
socio-cultural issues and controversies: the background of staging
mega-events, including the bidding process and the host's
expectations for returns; ceremonial staging and communications
between artistic representations and national symbolism; the clear
reaction mega-events almost always generate in national, regional
and global activist circles, including accusations of overspending
and human rights violations. This interdisciplinary study will
appeal to scholars and students of the sociology of mobility,
sociology of globalisation, cultural sociology, social and
anthropological theory, as well as the sociology of sport, human
and cultural geography, and leisure and tourism studies.
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