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Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
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Political Tone (Hardcover, New)
Loot Price: R2,538
Discovery Miles 25 380
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Political Tone (Hardcover, New)
Expected to ship within 10 - 15 working days
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It's not what you say, but how you say it. Solving problems with
words is the essence of politics, and finding the right words for
the moment can make or break a politician's career. Yet very little
has been said in political science about the elusive element of
tone. In "Political Tone", Roderick P. Hart, Jay P. Childers, and
Colene J. Lind analyze a range of texts - from speeches and debates
to advertising and print and broadcast campaign coverage - using a
sophisticated computer program, Diction, that parses their content
for semantic features like realism, commonality, and certainty, as
well as references to religion, party, or patriotic terms.
Beginning with a look at how societal forces like diversity and
modernity manifest themselves as political tones in the contexts of
particular leaders and events, the authors proceed to consider how
individual leaders have used tone to convey their messages: How did
Bill Clinton's clever dexterity help him recover from the Monica
Lewinsky scandal? How did Barack Obama draw on his experience as a
talented community activist to overcome his inexperience as a
national leader? And how does Sarah Palin's wandering tone indicate
that she trusts her listeners and is open to their ideas? By
focusing not on the substance of political arguments but on how
they were phrased, "Political Tone" provides powerful and
unexpected insights into American politics.
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