Connors and Smith explore the direct link between a company's
culture and the results it produces, providing a program to
transform entrenched patterns into potent new ways of being and
doing. Getting to the core of why people work as they do is a
dynamic process demanding that leaders take control of the culture
to create experiences that foster beliefs, drive actions, and
produce the ultimate competitive advantage. Filled with success
stories, the book introduces a step by step model to help people at
any level of the organization take action that will alter the
company's belief system in order to produce the desired results.
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